16 Jan Why You Should Never Use A Free Email Address For Your Business
Why You Should Never Use A Free Email Address For Your Business
Why you should never use a free email address for your business? There are many reasons. Many clients and customers choose to communicate primarily by email and as you know, it gives a fantastic ROI in your marketing strategy…unless you’re using a free email like Hotmail, Gmail, or even your internet provider. If that’s the case, you’re losing business each and every day. Here’s why:
It Looks Unprofessional
First, imagine if banks used free email accounts – you’d never feel comfortable giving them your personal details let alone any money. How people perceive your business is what makes your business. Without that professional touch, you’ll appear temporary and fly-by-night. Consequently, it questions your credibility and sends the message that you’re not serious about doing business – or worse – that you’re prepared to cut corners.
It Erases Your Experience
Newer, fledgling businesses often start out with a free email address. The address clearly communicates that they are new and have little experience, and are perhaps testing the waters in a new direction. They’re not even remotely proven yet and are firmly within the hobby-zone.
It’s Forgettable or Inappropriate
Your business success hinges on being memorable enough to gain referral custom and results from your advertising. Unfortunately, free email addresses are by default filled with hard to remember clutter, for example – joesplumbing_1985@hotmail.com or milkshakes_mybabby@gmail.com.
Both of these do not roll off the tongue, are not appropriate for business, and cannot be remembered without a high likelihood of typos and bounce back. Whereas using a branded email addresses such as joe@joesplumbing.com make running a profitable, scalable business much easier.
It’s Not Permanent or Safe
When you use a free email address you are at the mercy of the email provider. They may close down operations or cancel your account for any reason. Hackers often hack and leak free email addresses on a global scale..
Some will agree to keep the address open for a fee, but you’ll lose the control and flexibility you need to grow your business. With your own domain name, you own it and can move it to a new business-grade email service easily. In effect, you’ll also have complete master control over the addresses within your domain, resetting passwords and creating/closing accounts at will.
Give us a call at 570.235.1946 or visit our Contact Page to set up your branded business email.